Podcast #42 – All About Sales: Working the 80/20, with Perry Marshall

There’s no business without sales, so it’s no wonder that selling is of continuous interest to agencies and consultancies. It’s hard work, and as much as you learn, there’s always another layer of subtlety and expertise you can develop. The Google Partners Podcast now kicks off a mini-series of episodes that dive into different aspects of sales. You’ll hear ideas, insights and resources you can use to get better at pursuing the kinds of clients and contracts you want.

We start by looking into the general rule that 80% of any business comes from 20% of its clients. While simple on the surface, the 80/20 phenomenon is deeply significant and can lead to powerful efficiencies and strategies when sales teams use it wisely. And Perry Marshall is the person to explain how. Among the highest-paid business consultants in the world, Marshall wrote 80/20 Sales & Marketing, a mandatory read in many growing companies, as well as The Ultimate Guide to Google AdWords, the world’s best-selling book on Internet advertising.

Guest: Perry Marshall, Author and Consultant

Perry Marshall is endorsed in Forbes and Inc. Magazine, and is one of the most sought-after business consultants in the world for his ability to integrate technology, sales, art and psychology. His reinvention of the Pareto 80/20 Principle is published in Harvard Business Review; and NASA’s Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool.

Marshall’s Ultimate Guide to Google AdWords laid the foundations of the 0 billion Pay-Per-Click industry, and techniques he pioneered remain standard best practices today. As a consultant, he has worked in over 300 industries and has served as an expert witness for marketing litigation. Perry has a degree in Electrical Engineering. He lives in Chicago.

Host: Alex Langshur
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Genius Network presents: Paul Colligan – Podcast or Perish…

Genius Network presents: Paul Colligan - Podcast or Perish...

Paul Colligan – Podcast or Perish …Join Joe and Genius Network members at the upcoming Genius Network Annual Event! http://www.GeniusNetworkEvents.com

This is a segment from a Genius Network Annual Event.

What is Genius Network?

There really is nothing else like Genius Network® out there. In fact, Genius Network® is the best kept secret on the planet for high-achieving entrepreneurs. Some of the world’s smartest and most successful entrepreneurs are in on the secret of Genius Network®.

The collaborative and creative environment of this exceptional group will help you identify and take advantage of the opportunities right there in front of you so you and your team can grow your business enjoying a higher quality of life!

One elegant idea shared in this unique, innovative forum can bring simplicity to your current complexities, chisel away all the nonsense, and leave you with a refined sense of what needs to be DONE.

Get connected and gain access to the top entrepreneurs in the world. People who have participated in Genius Network® Events include: Dan Sullivan, Peter Diamandis, Brendon Burchard, Dr. Daniel Amen, Robin Robins, Clate Mask, Jeff Walker, Jay Abraham, David Bach, Steve Forbes, Dr. Ned Hallowell, Arianna Huffington, Neil deGrasse Tyson and many more.

Meet Elite Experts: Attend the next Genius Network® event to join an elite group of entrepreneurs, innovators, change agents, and sales and marketing experts.

Get Best Practices: You receive useful business, sales and marketing ‘best’ practices, inspiration, and access to otherwise inaccessible experts and connections simply not available anywhere else.

Grow Your Connections: Gain more confidence, capabilities, and direction while connecting with other high-level entrepreneurs from around the globe.

A Word From Our Clients…

The speakers and attendees, many considered legends in their industries, will reveal ideas and technologies that continue to revolutionize business & the planet:

“Exposure to the brightest entrepreneurial marketers from around the world, direct connections, interaction with cutting edge thinkers in hiring, training, packaging, media, innovation, health and more.” – Dan Sullivan, Founder Strategic Coach® and Author of Laws of Lifetime Growth

“I’ve been in the business for 30 years and this value is incredible! The people I’ve met, the insights I’ve gotten and the things I’m going to take back to my business are so important… I can’t think of a better use of my time and money.” – Brian Kurtz, Titans Marketing, LLC

“The things I’ve learned with Joe…have put to million net in my pocket. That’s no exaggeration and no joke! You might be missing that one thing that takes your company from 12M to over 100M… 25K Group is the place you can get it.” – Dean Graziosi, NY Times Best-Selling Author & T.V. Personality

“With the brain power and the successful CEOs involved, someone already has the answer to whatever challenge you’re facing, and you’re just one phone call away from getting the answer.” – Denise Gosnell, Gosnell & Associates, Inc.

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For more about this year’s Genius Network event, go to: http://www.GeniusNetworkEvents.com

Paul Colligan – Podcast or Perish… https://youtu.be/ATkkWHgo3bs

How to Podcast in 2018 – Paul Colligan

http://EliteOnlinePublishing.com Do you want to start a podcast? Are you unsure what you need to do to get started? Jenn Foster and Melanie Johnson interview Paul Colligan, the Podcasting expert! Paul Colligan helps others leverage technology to improve themselves and broaden their audience with reduced stress and no drama. Listen in to learn the best practices when podcasting.
Video: https://youtu.be/_itZNFxSdrc
Website: http://www.paulcolligan.com/

Jay Abraham on Standing Out from the Competition | Podcast Ep. #1

Whether you realize it or not, Jay Abraham has likely played a role in your buying habits at some point in your life. He’s a master marketer who has consulted for more than 500 different industries, and his esteemed client list includes everybody from IBM to HBO, Tony Robbins to Taco Bell. Jay excels at helping companies and individuals separate themselves from the competition, which is an organic offshoot from his overarching philosophy he calls “The Strategy of Preeminence.”

In this debut episode of the Tom Ferry Podcast Experience, Jay joins me to dive into The Strategy of Preeminence to help you gain trust, respect and relevancy in your marketplace. If you’ve ever wondered how you can make yourself stand out and get a better return on the marketing you’re already doing, definitely make it a point to join our conversation.

Learn more: https://bit.ly/2S7OczF

#TomFerryPodcastExperience
#Podcast

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Keep up with me and what’s new on my other channels:

Website – https://TomFerry.com
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Podcast – https://TomFerry.com/Podcast
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The Nomadic Fanatics Podcast – Session 4 – VanGrrrl!

Meet Elizabeth “VanGrrrl” Dickerson, AKA Van Grrrl, a 38 year old single gal living in a 1972 Dodge camper van in the Seattle Washington area.

After many years of dreaming about moving to the west coast from Richmond, VA, Elizabeth quit her job of 12.5 years, sold her condo, packed up and moved west in 2012, sight unseen with no job or place to live lined up.

After finding a job an a home in Washington State, in 2014 she nearly lost both again. That’s when the plan for van life took root. The idea had so many layers. A place to live, bought and paid for; it would be a simpler life with minimal possessions and debt and it offered the ability to travel near and far. Elizabeth’s current travels are more near than far. She urban camps and parks at friends’ houses north of Seattle. This keeps her close to her loyal housekeeping clients and her 22 year old son while he finishes school and ventures into adulthood.

You can keep up with her here: https://www.youtube.com/channel/UCpra-ngfEwe0jxnfAGuKkWA
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